AI SaaS
Premium SaaS website focused on trust, performance, and lead generation.
3×
more demo requests in 30 days
1.2s
load time (was 4.8s)
68%
lower bounce rate
Aarav Mehta
Founder, Nova Tech Solutions
4 weeks · Q3 2024
AI operations platform
One workspace for faster, more confident operations.
The Brief
Aarav Mehta came to Lumora with a clear goal but no clear path. Here is exactly what was on the brief:
Clearly communicate platform value to non-technical decision-makers
Drive demo booking requests as the primary conversion action
Show product visuals that build trust without full source access
Mobile-first, fast-loading (Core Web Vitals green across the board)
Structured pricing page that reduces back-and-forth sales calls
The Challenge
A technically strong platform had a dense, feature-led website that made it difficult for decision-makers to understand its value quickly. The homepage tried to explain everything at once — integrations, pricing tiers, API docs — and in doing so explained nothing clearly. Prospective clients were bouncing before they ever reached the demo CTA.
Our Approach
We simplified the product story into a clear conversion path, paired it with confident product visuals, and gave each capability room to breathe. A structured hero with a single CTA, a benefit-led feature walkthrough, and an interactive dashboard preview replaced the old wall of text.
Ran a brand and product positioning workshop to uncover the single clearest value statement
Designed a conversion-focused homepage — bold hero, feature walkthrough, social proof, then CTA
Built custom interactive dashboard mockups to demonstrate the product without sharing credentials
Implemented progressive disclosure: high-level overview first, technical depth available on demand
Optimised for Core Web Vitals with Next.js, image compression, and deferred animations
The Outcome
A clearer first impression designed to build product trust and support qualified demo requests — delivering measurable results within the first 30 days of launch.
3×
more demo requests in 30 days
1.2s
load time (was 4.8s)
68%
lower bounce rate
Your wellbeing, considered
Thoughtful care designed around your body, your time, and your goals.
Healthcare
Residential interiors
Layered spaces shaped by material, light, and everyday life.
Interior Design