Healthcare
Elegant healthcare experience designed to increase appointment bookings.
4.2×
more online bookings
+52%
organic traffic in 60 days
4.9/5
patient satisfaction rating
Priya Sharma
Owner, Bloom Wellness Clinic
3 weeks · Q2 2024
Your wellbeing, considered
Thoughtful care designed around your body, your time, and your goals.
The Brief
Priya Sharma came to Lumora with a clear goal but no clear path. Here is exactly what was on the brief:
Make it immediately clear what services are offered and who they are for
Integrate an online booking widget that patients can use on mobile
Create a warm, trustworthy visual identity that reassures first-time patients
Improve local SEO to appear in 'wellness clinic near me' searches
Showcase practitioner credentials and patient testimonials prominently
The Challenge
Prospective patients had to navigate scattered service information across three different pages before they could confidently take the next step and book a visit. The old site had no consistent visual language — each page felt like a different website. Returning visitors were not converting, and new visitors left without booking.
Our Approach
We created a calm, reassuring visual system with service-led navigation, clear practitioner cues, and prominent booking moments at every scroll depth. A persistent booking CTA, practitioner profiles, and a trust-first homepage replaced the fragmented layout.
Designed a calm editorial layout with soft tones, generous whitespace, and serif-meets-sans typography
Built service-led page architecture so patients land directly in relevant content
Integrated a real-time booking widget with persistent CTA visible throughout the scroll
Implemented local SEO schema markup with location keywords and Google Business signals
Designed a practitioner spotlight section and a testimonials carousel to anchor trust
The Outcome
A more welcoming digital front door that makes services easier to explore and appointments significantly easier to start — with measurable booking and traffic improvements in the first two months.
4.2×
more online bookings
+52%
organic traffic in 60 days
4.9/5
patient satisfaction rating
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