Healthcare

Bloom Wellness

Elegant healthcare experience designed to increase appointment bookings.

4.2×

more online bookings

+52%

organic traffic in 60 days

4.9/5

patient satisfaction rating

Client

Priya Sharma

Owner, Bloom Wellness Clinic

Delivered

3 weeks · Q2 2024

bloomwellness.com
bloom
CareServicesJournal
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Your wellbeing, considered

Wellness, on your terms.

Thoughtful care designed around your body, your time, and your goals.

Explore care
Personalised plans
Expert practitioners
Easy booking

The Brief

What the client needed

Priya Sharma came to Lumora with a clear goal but no clear path. Here is exactly what was on the brief:

  • 1

    Make it immediately clear what services are offered and who they are for

  • 2

    Integrate an online booking widget that patients can use on mobile

  • 3

    Create a warm, trustworthy visual identity that reassures first-time patients

  • 4

    Improve local SEO to appear in 'wellness clinic near me' searches

  • 5

    Showcase practitioner credentials and patient testimonials prominently

The Challenge

What stood in the way

Prospective patients had to navigate scattered service information across three different pages before they could confidently take the next step and book a visit. The old site had no consistent visual language — each page felt like a different website. Returning visitors were not converting, and new visitors left without booking.

Our Approach

How Lumora solved it

We created a calm, reassuring visual system with service-led navigation, clear practitioner cues, and prominent booking moments at every scroll depth. A persistent booking CTA, practitioner profiles, and a trust-first homepage replaced the fragmented layout.

01

Designed a calm editorial layout with soft tones, generous whitespace, and serif-meets-sans typography

02

Built service-led page architecture so patients land directly in relevant content

03

Integrated a real-time booking widget with persistent CTA visible throughout the scroll

04

Implemented local SEO schema markup with location keywords and Google Business signals

05

Designed a practitioner spotlight section and a testimonials carousel to anchor trust

The Outcome

Results that speak for themselves

A more welcoming digital front door that makes services easier to explore and appointments significantly easier to start — with measurable booking and traffic improvements in the first two months.

4.2×

more online bookings

+52%

organic traffic in 60 days

4.9/5

patient satisfaction rating