Work with a point of view.

Challenge

The brand had great work, but its digital presence didn't fully communicate the personality, quality, and creativity behind it. The branding and social content needed to feel more intentional and recognizable rather than simply showcasing nail designs.

What we did

Lumora worked across the brand identity and social presence — creating a more cohesive visual direction, refining how the brand presents itself, and developing social content designed to make the work more engaging and shareable. We focused on creating a visual language that felt playful, polished, feminine, and unmistakably theirs.

Challenge

Aurel Diamond came to us looking for a logo — but defining exactly what the logo should be wasn't straightforward. There were multiple rounds of revisions, evolving preferences, and a tight timeline. The challenge wasn't simply designing a mark. It was finding clarity within an evolving idea — and doing it quickly.

What we did

We explored multiple visual directions, refined the concept through feedback, and continuously narrowed the design toward something that felt elegant, distinctive, and appropriate for a luxury diamond brand. The process required patience, flexibility, and a willingness to keep refining until the direction felt right.